Average internet users think what they get via Google or Bing web search is what is out there on the Internet. Anyone who knows little bit more about internet would know that this impression is of course not true. It’s true that Google has changed the world of searches with its search and page ranking algorithms. It dominated the world of information searches for the last decade. However, in the last decade the the internet world has changed from static HTML pages of information to information fetched and delivered from the various information stores. The internet information world evolved further with Web2.0 where the users became contributors and this crowd knowledge is captured by many new websites.
In the period of “dot-com” boom, many internet shops cameup and many of them perished but the doors it opened are going to be wide open. The “dot-com” boom opened up shops online. It made information about products, services, etc. available online to the consumer. The consumers started doing transactions online . However, till now most of these information would not come up in the truckload of information pages instantaneously delivered by the most efficient search engine.
To understand this a little bit more, one can look into recent battle of Bing vs Google . In this period, Bing added specialized searches like travels, shopping etc. And Google had to add those features too. Adding these information in the search engines was not done via tranditional approach of crawling a web page, finding links it refers to and continue to crawl further on those links. It is not done with the traditional crawling and ranking. It is done via a “deep integration” with those content sources. Such searches, I refer as “deep searches“.
More recent and more popular example of surch deep search could be social searches from social media sites like Twitter. If you know the history, google was not first to show social content in the seaches. so, Why did Google crawler failed to surface twitter results? Because it had lacked the “deep integration”. Of course, now, it has filled the gap. However, this example emphasises importance of “deep searches” against the traditional searches, which I call as “shallow searches” . Of course, this is not a new news and should not surprise to any one. The fact that Internet searches are popularly known as “internet surfing” implies that, just like sea water surfing, the internet searches do not go deep and they are always on surfaces. And we all know, without going deep into the ocean you would not get pearls ( and oil 
) Likewise, without going deep into the sources, the information gems remain hidden. So, what you get to see in searches is just a tip of iceberg.
This is where myBantu would show a difference by diving deep into sources relevant to search. myBantu dives deep into more than thousand such sources.
Tags: bing, Deep searches, google, myBantu, Shallow searches, social search
